How to Market Yourself on LinkedIn

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The U.S. unemployment rate, as of March 2019, is 3.8%. That means anybody who wants to work and is semi-competent has a job. However, it is no secret that wage growth has been slow, averaging between 2-3% per year since 2013. A couple of years leading up to the 2007-2008 global financial crisis, wages increased around 4% year over year. This fact has not been lost on the American workers. 

A recent survey by found that only 19% of employees are comfortable with their pay.  

I’m happy for you if you fall into that 19%. For the rest of us, one of the only ways to increase your pay is finding a new job. Otherwise, the alternative is to negotiate your salary with your current employer. 

Most people don’t enjoy the process of finding a new job, but it can make a significant difference in earnings because the average raise when starting a new job is 10-20%. 

That’s why you need to learn how to market yourself to stand out amongst other applicants who are looking to make more money. 

Before you start searching for new opportunities, optimize your LinkedIn profile and update your resume. Don’t be afraid to apply for jobs that you don’t think you’re totally qualified for. Be confident with what you can bring to the table.

If you need help with your resume, I recommend finding someone who knows what they’re doing to help you write it. 

There are plenty of freelancers on Fiverr like this to provide you with a professionally written resume, cover letter, and LinkedIn Optimization. 

Once you have your resume, you need to get to work on LinkedIn. 

  • Upload your resume but make sure it’s hidden from your current employer. Adjust your privacy settings so your boss doesn’t see that you’re looking. 
  • Use a great photo – choose a clear, friendly, and appropriate (to your profession) photo to upload. Not sure what an appropriate professional photo looks like? Check out other profiles to see how their pictures look. A photo can go a long way to communicate “soft skills” that are hard to write about. 
  • Treat your profile like a resume. Highlight your best achievements on your profile. Make sure your experience section is detailed with bullet points that describe what you did, how well you did it, and who it impacted. 
  • Request LinkedIn Recommendations. Genuine social proof of how well you perform your job is critical in standing out to recruiters. Be strategic in asking for your recommendations. Ask people who can highlight different aspects of your performance and capabilities to show how well rounded you are. 
  • Join industry groups and add value in discussions. Move the topic forward and ask great questions. It’s a great way to stay current with your market trends and the direction your industry is moving. 
  • Have at least 50 connections. If you don’t have at least 50, it tells recruiters that: you don’t know many people, you’re paranoid about connecting with other people, technology and social media are scary to you. 
  • Reach out to recruiters who are hiring in your industry. This shows initiative and will help you stand out. Be available and respond quickly when recruiters get back to you. 
  • Spend time to make your profile awesome. Research to see how industry leaders’ LinkedIn profiles look for inspiration and customize it to your personality. 

Good luck in your pursuit! These steps are an effective way of getting you paid at your new job. 


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